The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this week’s episode of The En Factor, we speak with Brynn MacLennan-Snyder, co-founder and CEO of Slate Dental and the creator of the Slate electric flosser. Brynn shares her journey from starting an inflatables company with her siblings at a young age to developing a unique product aimed at promoting preventative dental care and redefining oral healthcare and flossing. Learn how Brynn’s education in industrial design at Brigham-Young University and experience in the medical field led to the founding of Slate Dental and the creation of the Slate Electric Flosser. Brynn also opens up about the realities of managing investors and building a strong board, effective marketing strategies, and the challenges of manufacturing. Plus, she provides invaluable advice on balancing the demands of entrepreneurship and family life and emphasizing the importance of boundaries and support. Join us for this amazing conversation and learn many tips and tricks from a seasoned entrepreneur like Brynn!
Key Words – Women in Entrepreneurship, Healthcare Innovation
Chapters
00:00 • Introduction and Background
05:39 • Inventing the Slate Electric Flosser
08:14 • Product Development and Patents
13:58 • Navigating Challenges and Learning as an Entrepreneur
17:25 • Raising Funds and Building a Network
23:22 • Pitching and Fundraising Experience
30:42 • Managing Investors and Setting Expectations
36:16 • The Value of a Board for Accountability
45:37 • Navigating Manufacturing Challenges
47:25 • Balancing Work and Family as a Working Mother
Episode takeaways
- Entrepreneurship is a journey of growth, learning, and resilience.
- Having a diverse background and skill set can be beneficial in product development.
- Patents are important for protecting unique product features and design.
- Raising funds for a startup requires a well-prepared pitch and a strong network.
- Marketing is crucial for creating awareness and generating traction for a new product. Having experienced investors who understand startups and can manage their expectations is crucial.
- Transparency and communication with investors are key to managing their expectations and getting their support.
- Building a board can provide accountability and discipline for the entrepreneur.
- Finding the right influencers who genuinely love the product can be more effective than working with big influencers who demand payment.
- Manufacturing can be challenging and time-consuming, and it’s important to have patience and clear communication with suppliers.
- Balancing work and family life as a working mother requires setting boundaries and seeking support from fellow entrepreneurs.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.