Chapters

00:00 • Introduction: Welcome to the En Factor!
01:10 • The Power of Intellectual Humility
04:33 • Meet Danielle Rushton: Founder and CEO of Wherewithal
06:13 • Danielle’s Journey: From Idea to Target Shelves
09:10 • The Birth of Wherewithal
18:14 • Challenges and Triumphs in Manufacturing and Scaling
29:30 • Sharing Your Vision and Passion
33:43 • Customer Feedback and Product Development
39:39 • Marketing Strategies and Challenges
44:09 • Entering the Retail Market and Distribution
48:00 • Perseverance and Overcoming Challenges
55:00 • One Final Piece of Advice and Where to Find Wherewithal




Episode takeaways
  • Wherewithal addresses the common issue of women wearing the wrong bra size.
  • The company focuses on personalization and sustainability in bra design.
  • Community support and resources are crucial for entrepreneurs.
  • Patenting and prototyping are essential steps in product development.
  • Finding the right manufacturing partners can be challenging but rewarding.
  • Bootstrapping requires creativity and passion to attract talent.
  • Customer feedback is vital for product iteration and success.
  • Marketing strategies should focus on organic growth and community building.
  • Partnerships with major retailers can enhance visibility and sales.
  • Perseverance is key to overcoming challenges in entrepreneurship.

The En Factor® Podcast

Conversations with Entrepreneurs

Hosted by Dr. Rebecca White

Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.

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