The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
Founder and CEO Danielle Rushton joins us for this inspirational of the En Factor, as she discusses her journey of creating and leading her company Wherewithal, a brand new approach at reinventing the ordinary bra with adjustable features and personalized sizing through a single product. In this episode, Danielle discusses the challenges of entering a busy market with innovation and perseverance, as well as her story of tackling a personal problem and transforming it into a feeling of empowerment to help others. By creating a community and taking advantage of her resources, Danielle reveals how she achieved success in her product development, marketing, and sales while overcoming numerous obstacles along the way. Join us and tune in as you won’t want to miss a second of Danielle’s emotional and inspirational entrepreneurial journey with Wherewithal!
Key Words – Passion, Product Development
Chapters
00:00 • Introduction: Welcome to the En Factor!
01:10 • The Power of Intellectual Humility
04:33 • Meet Danielle Rushton: Founder and CEO of Wherewithal
06:13 • Danielle’s Journey: From Idea to Target Shelves
09:10 • The Birth of Wherewithal
18:14 • Challenges and Triumphs in Manufacturing and Scaling
29:30 • Sharing Your Vision and Passion
33:43 • Customer Feedback and Product Development
39:39 • Marketing Strategies and Challenges
44:09 • Entering the Retail Market and Distribution
48:00 • Perseverance and Overcoming Challenges
55:00 • One Final Piece of Advice and Where to Find Wherewithal
Episode takeaways
- Wherewithal addresses the common issue of women wearing the wrong bra size.
- The company focuses on personalization and sustainability in bra design.
- Community support and resources are crucial for entrepreneurs.
- Patenting and prototyping are essential steps in product development.
- Finding the right manufacturing partners can be challenging but rewarding.
- Bootstrapping requires creativity and passion to attract talent.
- Customer feedback is vital for product iteration and success.
- Marketing strategies should focus on organic growth and community building.
- Partnerships with major retailers can enhance visibility and sales.
- Perseverance is key to overcoming challenges in entrepreneurship.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.