The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this week’s episode of the En Factor we welcome Ashley Stark, founder of Peri Hair Care. From studying marketing at Purdue University, to specializing in the marketing field at Angie’s List, to getting involved with the hair care industry and starting her own venture in Indianapolis that simultaneously focuses on hair health and scalp health. Ashley discusses how she discovered a gap in the hair product market that led to her starting Peri Hair and developing trichology-backed shampoo, conditioner, and serum that are safe for any color of hair while being all natural. Tune in to gain some insight on Ashley’s experiences on entering a saturated market, marketing, networking, and balancing a very busy schedule as an entrepreneur and a mother.
Key Words: Women in entrepreneurship, Product Development
Chapters
00:00 • Introduction and Background
03:07 • Transitioning from Marketing to Entrepreneurship
05:48 • Starting Peri Hair and Product Development
08:15 • Challenges and Lessons Learned in Product Development
11:14 • The Importance of Networking in Entrepreneurship
12:21 • Distribution Strategy and Selling the Product
14:05 • Considering Crowdfunding as a Marketing Strategy
15:49 • Challenges and Strategies for Growing the Company
20:33 • Funding and Bootstrapping the Business
21:23 • The Story Behind the Name ‘Peri Hair’
22:16 • Product Expansion and Future Plans
24:53 • Targeting Hair Salons as a Market
27:19 • Balancing Multiple Roles as an Entrepreneur and a Mother
28:27 • Lessons Learned and Advice for Entrepreneurs
31:02 • Pricing Strategy and Market Positioning
32:53 • Prioritizing Marketing Efforts and Building a Brand
34:26 • Managing Multiple Roles and Finding Support
36:24 • Advice for Entrepreneurs: Find Your Passion and Plan Thoroughly
37:48 • Conclusion and Where to Find More Information
Episode takeaways
- Peri Hair is a hair care company that focuses on scalp health and hair health, offering trichology-backed products that are natural and color-safe.
- Entering a saturated market can be challenging, but finding a gap and developing a unique solution can lead to success.
- Networking and building partnerships are crucial for reaching new markets and expanding the business.
- Pricing should be based on market research and positioning the product competitively.
- Balancing multiple roles as an entrepreneur and a mother requires effective time management and surrounding oneself with a supportive team.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.