The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse University, he was still unsure of the path he wanted to take professionally. After earning his degree, Jason went on to begin a career in graphic design and advertising, but when the company he was working for downsized their team, the idea of starting his own business grew more and more as he was also freelancing at the time. Fast forward after gaining over 20 years of experience in the marketing and business development, Jason is leading Cultivize to new heights by helping established businesses overcome growing pains and other business and marketing problems to effectively scale and grow.
Jason has seen the marketing world evolve countless times through all of his experience, and Cultivize is continuing to lead that evolution through their consulting services for marketing and business development. The company provides their clients, which is versatile client base, the technology and systems to fully optimize CRMs in order for these client companies’ sales and marketing teams to fully maximize their time, and work smarter, not harder. By providing such a service and technology system like Cultivize is able to, Jason and his team seamlessly blend technology, marketing, and art in order to address their clients’ needs and provide long term, sustainable solutions to keep them moving forward.
Tune in and join Jason and Dr. Rebecca White as they dive deep into a plethora of engaging topics including Jason’s background and journey to marketing, consulting, and ultimately starting Cultivize, the absolute need for effective and efficient CRM systems for companies that want to evolve and expand, and the role that technology and AI have played in evolving the marketing world and creative industry.
Key Words – Marketing, CRM
Connect and learn more about Jason and his business, Cultivize, here:
https://cultivize.com/learnmore/
Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here:
https://drrebeccawhite.com/entrepreneurial-intelligence-lab/
Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here:
Chapters
00:00 • Introduction: Welcome to the En Factor!
01:15 • Introduction to Structure from the Entrepreneurial Perspective
02:30 • Welcome to The En Factor Jason!
03:15 • About Cultivize: Helping Businesses Scale With CRM Solutions
07:10 • Jason’s Background and Journey to Entrepreneurship
09:30 • The Unique Synergy Between Art and Technology
10:45 • The Specific Moments That Led Jason to Starting His Own Ventures
18:00 • Jason’s Ideal Customer for Cultivize and The Importance of Having Structured Systems In Place
22:36 • Challenges Jason is Currently Facing With Cultivize
25:10 • You Can’t Just Know Your Data and Information, You Must Be Able to Communicate It
26:40 • Jason’s Process for Building Out the Cultivize Team
31:15 • Advice for Managing a Remote Team
34:35 • Jason’s Goals and Vision for the CRM World
37:30 • Jason’s Thoughts on Social Media as a Marketing Tool
42:00 • Jason’s Perspective on AI and How He Is Using It
49:00 • How Jason Has Learned From Failure and Used It to Persevere
52:30 • Jason’s Final Piece of Advice for Our Listeners
54:24 • How Our Audience Can Connect With Jason and Learn More About Cultivize
55:00 • Wrapping Up With Dr. White: Thank You for Listening to The En Factor!
Episode takeaways
- Many entrepreneurs struggle with tracking time and efficiency, one of the most common roadblocks to scaling and growing that Cultivize helps relieve.
- Structure is crucial for scaling a business, whether you plan on keeping that business forever or if you’re ever considering an exit.
- Jason’s creative background influenced his entrepreneurial journey and led to his success with Cultivize.
- Overhead costs can hinder business growth, something Jason stresses throughout the episode.
- A strong, structured CRM system that is able to scale and operate seamlessly as the company scales can significantly impact a business’s success in the short and long run.
- Learning from others’ mistakes is invaluable for entrepreneurs and their business development.
- Monitoring marketing ROI cannot be overlooked, and metrics like this are what Cultivize helps businesses gain more clarity and understanding around in order to better understand just how effective their sales and marketing teams are performing.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.
