The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this newest episode of the En Factor, we are thrilled to welcome Jackie Hernandez as our guest. Jackie is the Founder and CEO of New Majority Ready, which provides marketing consulting services to companies that allow them to better engage with the younger generations that are Millennials, Gen Z, and Gen Alpha. These generations combine to make up the largest demographic segment in all of the United States, now representing over half of America’s population, and behave differently than past generations requiring companies to adapt and shift their strategies to better resonate and align with these growing generations. Jackie and New Majority Ready enable companies to be better prepared to connect with this new majority of the US population through a deep understanding of these consumers and audiences, as well as cultural and social trends that impact the behaviors of this demographic.
Beyond New Majority Ready, Jackie has vast leadership and board experience with Fortune 500 companies as well as investor-backed startups including MediaCo Holding, NBCUniversal Hispanic, and Victoria’s Secret. Jackie has established herself as a proven leader within brand building and business growth as she has been named among FORTUNE’s Most Powerful Latinas, The Hollywood Reporter’s Power 100 Women in Entertainment, and Advertising Age’s 100 Most Influential Women in Advertising. She is also working on writing a new book focused on Gen Z while reflecting on her journey with New Majority Ready.
Join us for this amazing episode with Jackie as she we discuss her entrepreneurial journey with New Majority Ready, consumer insights and trends pertaining to Millenials, Gen Z and Gen Alpha, as well as the role that resilience and innovation plays in responding to change and adapting your business!
Key Words- Marketing, Consulting
Chapters
00:00 • Introduction: Welcome to the En Factor!
01:00 • Introducing Today’s Guest: Jackie Hernandez
01:38 • Transitioning out of Corporate to Embrace Change
02:38 • Opportunities and Timing
04:45 • Welcome to the En Factor Jackie!
06:47 • Jackie’s Background and Career Path
10:30 • Understanding Generational Trends
14:19 • Marketing to Gen Z and Beyond
21:04 • Effective Communication and Media Strategies
26:50 • Understanding Generational Differences
29:18 • Starting a New Business Journey
30:50 • Inspiration from Family and Career
34:49 • Navigating Challenges and Networking
37:24 • Writing and Publishing a Book
41:17 • Evolving a Business and Adapting to Change
46:57 • Facing Failures and Staying Resilient
52:00 • Final Thoughts and Advice for Entrepreneurs
Episode takeaways
- Generational differences are crucial in understanding consumer behavior.
- Millennials, Gen Z, and Alphas are reshaping marketing strategies.
- Younger generations value life-work balance over work-life balance.
- Feedback should be a two-way street for younger employees.
- Loyalty is based on mutual respect and value exchange.
- Influencer power is more respected than positional power.
- Choosing the right medium for marketing is essential.
- Messaging should be tailored to the target audience.
- Understanding generational trends helps in effective communication. Jackie’s father inspired her entrepreneurial spirit.
- Networking is essential for business success.
- Curiosity drives innovation and business growth.
- Writing a book requires starting without complete research.
- Resilience is key in overcoming business challenges.
- COVID-19 forced a reevaluation of business strategies.
- Opportunities arise from putting yourself out there.
- Maintaining momentum is crucial for entrepreneurs.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.