
The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this week’s episode of the En Factor, we sit down with Daniel Kiger, the visionary founder of Verum Legend, an apparel company with a heartfelt mission. Verum Legend honors fallen veterans and first responders through personalized shirts that bear their names, ranks, and stories. Being a veteran of Afghanistan and The Global War on Terror, Daniel has been channeling his past experiences into creating something profoundly positive and impactful. Dan shares his entrepreneurial journey of starting Verum Legend, driven by a passion for telling the human stories behind the uniforms and promoting selfless service. He opens up about the challenges and triumphs of building a brand that not only competes with major apparel companies but also serves as a platform for honoring heroes. Throughout the episode, Dan discusses his goals for Verum Legend and the vital support he seeks to refine the manufacturing process and enhance the online customer experience. Join us and listen in to Dan’s powerful story and the meaningful impact Verum Legend is making.
Key Words – Service, Resilience

Chapters
00:00 • Introduction and Background of Verum Legend
02:18 • Honoring Fallen Heroes Through Personalized Apparel
23:15 • Promoting Selfless Service and Finding Purpose
31:44 • Lessons from the Military: Resilience and Perseverance
39:58 • Vision for the Future: Competing with Major Brands
47:14 • Conclusion and Call to Action
Episode takeaways
- Verum Legend is an apparel company that honors fallen veterans and first responders by creating personalized shirts with their names and details.
- Dan Kiger’s motivation comes from his military background and a desire to turn frustration into something positive.
- The company’s focus is on telling human stories and promoting selfless service.
- Dan envisions Verum Legend becoming a platform for honoring heroes and competing with major brands.
- He is seeking guidance and support to refine his manufacturing process and improve the online customer experience.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.