
The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
Today’s guest is Don Wenner. Don is the founder and CEO of DLP Real Estate Capital, a multi-faceted company that leads & inspires the building of wealth & prosperity through the execution of innovative real estate solutions. DLP has been ranked in the Inc. 5000 fastest growing companies in the U.S. for 8 consecutive years and has been named by The Wall Street Journal as one of the top 15 real estate firms in the U.S. for the fifth year straight. He is also the author of the bestselling book Building an Elite Organization. Don started from poverty and is now a master of scaling high-growth, high-profit entrepreneurial companies.
Key Words – Real Estate, Entrepreneurial Venture, Innovation

Chapters
00:00 • Introduction to Don Wenner and His Entrepreneurial Journey
08:04 • Why Every Entrepreneur Needs to Learn How to Sell
10:18 • Finding Your Passion Through Experience and Perseverance
15:22 • How to Scale a Business and Build an Organization
22:23 • Building Discipline and Systems for Growth
26:31 • The Four Pillars of a Balanced Business
34:54 • Continuous Learning and Building a Culture of Knowledge
39:06 • Learning from Failure and Creating Accountability
44:25 • Real Estate Opportunities and Advice for Aspiring Entrepreneurs
Episode takeaways
- Grit and perseverance matter more than simply having passion. Passion often develops as you discover your strengths and work toward long-term goals. Successful entrepreneurs persevere through challenges and continuously improve.
- Every entrepreneur needs to learn how to sell. Sales is essential to growing a business, whether you’re pitching an idea or building customer relationships. Selling becomes more natural when you genuinely believe your product or service provides value.
- Build your business by solving real problems. DLP Capital expanded into new areas by identifying customer needs and developing solutions. Entrepreneurs can uncover opportunities by paying attention to unmet needs in their markets.
- Scale your business through consistent, disciplined execution. Don emphasizes setting long-term goals, establishing annual targets, and breaking priorities into 90-day plans and smaller milestones. Consistent progress compounds into significant results over time.
- Balance all the essential parts of your business. Don identifies four key areas: strategy, people, operations, and sales and marketing. Entrepreneurs must develop these areas together to support sustainable growth.
- Invest in people and don’t be afraid to delegate. Hiring others allows entrepreneurs to focus on where they add the most value. As a business grows, bringing in people with the right skills and expertise becomes increasingly important.
- Treat failure as an opportunity to learn and improve. Don recommends reviewing what went wrong, identifying missed warning signs, and determining how to improve. Clear accountability helps teams learn from mistakes without creating a culture of blame.
- You can build a successful business while maintaining a fulfilling life. Don highlights eight important areas: faith, family, friends, freedom, fun, fulfillment, fitness, and finance. Entrepreneurs can pursue ambitious business goals while also prioritizing relationships and personal well-being.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.




