The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.
In this episode of the En Factor, we are excited to be joined by James Brown, an experienced entrepreneur with vast law, business development, and consulting experience who is currently the founder of Business Accelerator Institute and Perseverance Squared. With these two businesses, James provides coaching services including consulting, business development and growth, and marketing for professional service businesses including law firms, sales and marketing agencies, and much more, helping over 450 business owners successfully grow and expand their business since 2018 alone. James didn’t plan to go down this path, however, as he went to undergraduate and law school while working during the day at General Motors for over a decade, before applying to hundreds of law firms when the plant he worked at closed. When he wasn’t getting any responses from law firms and needed to continue making an income to support him and his family, he ventured out on his own, starting his own law practice which became very successful before selling it after 20 years to pursue coaching, and his goal of simply wanting to help other people with their businesses so that they can help even more people.
Tune in and join us for this amazing conversation with James Brown and Dr. Rebecca White, as we uncover stories and topics including James’ desire to transition into coaching and consulting and away from practicing law, the 7 essential parts of a business that are in every successful business venture, and how a childhood of constantly experiencing imposter syndrome fueled the fire for his unbelievable work ethic.
James has also set up a personalized link for En Factor listeners if you would like to connect with him and learn more about Business Accelerator Institute. We would love for you to check James’ web page out in addition to tuning into his conversation with Dr. White!
Connect with James below:
https://businessaccelerator.institute/enfactor/
Key Words – Entrepreneurial Mindset, Coaching
Chapters
00:00 • Introduction: Welcome to the En Factor!
00:40 • Introducing Today’s Guest: James Brown
02:37 • Today’s Mindset Moment: View Obstacles as Reinvitations to Rebuild and Recommit, Not as Stop Signs
03:34 • Welcome to the En Factor James!
04:48 • James’ Background and Journey into Law and Entrepreneurship
10:39 • Experiencing and Overcoming the Imposter Syndrome
12:49 • The Importance of Faith and Being Comfortable with the Unknown
15:27 • James’ 7 Parts of Every Successful Business Venture
20:20 • Behind James’ Decision to Transition to Coaching Entrepreneurs
24:53 • How the Business Accelerator Institute and Perseverance Squared Effectively Coaches Entrepreneurs
28:10 • James’ Experience Working with Clients Providing Professional Services
32:43 • Finding the Right People to Hire: Hire People That Are Better Than You for the Right Roles
37:05 • Tips for Identifying Your Target Market as a Service Providing Business
43:20 • Navigating Business Transitions Through Shifting Your Mindset
47:10 • Balancing Business and Personal Life
50:30 • Book Recommendations from James For Our Listeners
56:53 • James’ Final Piece of Advice for Aspiring Entrepreneurs
59:30 • How Listeners Can Connect with James
1:01:05 • Wrapping Up with Dr. White: Thank You for Joining Us on the En Factor!
Episode takeaways
- James faced imposter syndrome growing up, and overcoming that was his lightbulb moment of what can be achieved when you believe in yourself and work hard.
- James wasn’t planning to be an entrepreneur at first, but job market difficulties after law school led him to starting his first business in 1994, a law firm focused on bankruptcy and helping others out of debt.
- The importance of a strong work ethic is crucial for aspiring entrepreneurs, it is never as easy as it sounds, but determination and faith can bring you further than you ever could have thought.
- Mindset shifts are essential for overcoming challenges in business, especially for business owners and leaders.
- Surrounding oneself with like-minded individuals fosters growth and development, something James heavily advises listeners to practice.
- Investing in marketing is crucial for business success and obtaining customers and clients, and this should never be thought as an expense.
- Hiring the right people to provide support allows business owners to focus on the bigger picture and strategic initiatives rather than being fully focused on the day to day.
- Understanding your target market and who you truly want to sell to is key to effective marketing and positioning your business to succeed.
- Learning from failures is an essential part of the entrepreneurial journey that must not ever be overlooked. If you experience a setback, think about what you can learn from the experience to break through next time.
The En Factor® Podcast
Conversations with Entrepreneurs
Hosted by Dr. Rebecca White
Our audience of aspiring and established entrepreneurs are inspired to persevere throughout their entrepreneurial journey. You will hear first-hand stories of success, resilience through failure, and how to become a master in your field.