Module 1 of the Opportunity Recognition Course

The Science and Craft of
Opportunity Recognition

Module 1 of the Opportunity Recognition Course

The Science and Craft of Opportunity Recognition

An entrepreneurial mindset begins with the ability to recognize opportunities, and research has shown that successful entrepreneurs are really good at turning ideas into innovation.

In this foundational module of the Podagogy™ Method Series, you will learn the science behind recognizing opportunities and how this skill can become a deliberate practice.

Who’s this module for?

Who’s this module for?

Corporate innovators

You’re a corporate innovator who wants to challenge the status quo, break into new revenue streams, or find more meaning in your work.

Entrepreneurs

You’re an entrepreneur who doesn’t have time to create products or services nobody wants.

Nonprofit leaders

You’re a nonprofit leader who wants to find better ways to serve the people who depend on you.

Solopreneurs

You’re a solopreneur who has a side gig and is nervous about taking the leap.

What will you learn?

What will you learn?

Highlights of decades of research on opportunity recognition

What opportunity really means

The four criteria of an entrepreneurial opportunity

A method for generating more ideas

How to determine when an idea is an opportunity

Routine and rituals you can include in your daily life that will help you find more opportunity

The steps involved in creative problem solving and how you can use this process to generate more opportunity in your work and life

The most important, and often overlooked, ingredient in entrepreneurial opportunities

Stories of entrepreneurs and how they developed and used the skills in this series to build amazing products, organizations and the lives of their dreams

Who will you learn from?

Your personal guide on this journey is Dr. Rebecca White, an internationally-recognized and award-winning executive board member, entrepreneur, educator, business consultant, author, and podcaster with expertise in the design, management and leadership of innovation.

She’s the host of the En Factor® Podcast and will take you on an inspiring and foundational journey in this module on The Science and Craft of Opportunity Recognition.

Masters of Opportunity Recognition you will meet in this module:

Bonnie Harvey and Michael Houlihan, founders of Barefoot Wine
Danny Mastronardo, co-founder of Nardo’s Naturals
Caue Suplicy, founder of Barnana
Lisa Druxman, founder of Fix4MOM
Selma Sayin, founder of Selma’s Cookies
Christina Sparks, founder of Soulgana
Edouard Carrie, founder and CEO of Environmental Cleaning Solutions S.A. (ECSSA)

Masters of Opportunity Recognition you will meet in this module:

Bonnie Harvey and Michael Houlihan, founders of Barefoot Wine

Kevin Harrington, original shark on TV hit show Shark Tank and founder of the Infomercial

Donna Salyers, founder of Donna Salyers Fabulous Furs

Danny Mastronardo, co-founder of Nardo’s Naturals
Frans Johansson, author and thought leader

Caue Suplicy, founder of Barnana

Ira Greene, founder of Free Brands

Lisa Druxman, founder of Fix4MOM

Selma Sayin, founder of Selma’s Cookies

Christina Sparks, founder of Soulgana

Nicholas Henrichsen, founder of Carlypso (sold to Carvana) and Clutch

Edouard Carrie, founder of ECSSA, Haiti

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